Last month we asked you to pick what the best tech invention of the 21st century was, from smartphones to artificial intelligence. The overwhelming majority coined smartphones as the greatest, followed by online streaming. The truth is, all the tech inventions of the 21st century have helped to transform how we do business today.
Personalized Customer Experiences
Technology has helped organizations improve their ability to collect and store data to improve each customer’s experience. From detailed segmentation to ensure products and services fulfill consumer demand to access, to more detailed analytics that allows you to personalize interactions with customers based on their interest and behavior, technology has given organizations the upper hand when it comes to personalizing and improving the customer experience.
Mobile Apps Help to Drive Engagement
Smartphones have transformed the way businesses interact with customers. Customers can now shop and communicate with ease. The convenience of being able to shop from your phone gives online stores the upper hand, however ensuring that the mobile shopping experience is seamless and enjoyable for customers is paramount when it comes to making a sale and making your organization a part of the consumer’s everyday life.
The Power of Automation
One of the most significant advancements in technology for business has been in artificial intelligence. With systems being created that aid in machine learning and predictive analytics, organizations have started to rethink how they approach business necessities like customer service and cybersecurity. While artificial intelligence should not be used to replace actual employees, organizations can consider how they can add artificial intelligence to their current practices in order to fully maximize potential and the tools available.
Is your organization using technology to its fullest potential? Use these tips to get started.